Abstract

Globalization has intriguingly connected the world over the last three decades. Concurrently, the changing trends in Information and Communication Technologies (ICTs) have become pervasive across the continents. In the same vein, state-to-state and diplomatic communication has been transformed from ancient Pigeon Diplomacy to Twitter Diplomacy in modern days (Seib, 2012). In the diplomatic domain, the digital mode of communication ensures timely action and intervention on bilateral issues and other foreign relations. Additionally, a quick response in a crisis is likely to prevent the escalation of any discord in a positive manner. To take advantage of ICTs, most countries worldwide have consolidated the state-of-the-art in their statecraft. Thus, cuttingedge technology ensures prompt and top-notch outcomes with less workforce.

The global digital revolution and vibrant social media created a political fervor among ordinary people who are willing to be connected to the realm of statecraft. Therefore, people from respective countries and abroad follow political leaders, politicians, and diplomats on social media platforms to get updated about their domestic and international events and engagements, wherein, with digital participation, the commoners find themselves engaged with the state’s policy-making in real-time. In accordance with the global digital transformation in socio-political aspects, most international political leaders have a vibrant presence in the virtual space with verified social media accounts. Nowadays, Global leaders routinely practice Selfie Diplomacy with their counterparts, using social media platforms to project their national images and interests.