Korean Culture Fandoms

Affective Practices and Identity in a Global Context

Edited By: Ratan Kumar Roy

This edited volume examines how Korean culture fandoms build social identity within the emerging global subculture, exploring the formation of fandom networks and the cultural reproduction that follows from them. It also looks at fans’ consumerism, activism, and appropriation of Korean culture.
Bringing together scholars from diverse academic backgrounds, the book offers an interdisciplinary analysis of K-culture fandoms, broadening readers’ understanding of how fandoms shape youth identity and subcultural practice. Chapters examine how Korean culture fandoms sustain themselves through affective practices and how cultural preferences are shifting — with case studies ranging from K-pop fan identity and gender in Bangladesh, to K-drama and the “new woman” discourse, to the transnational reach of Hallyu.

This book is a useful resource for scholars and researchers of media and cultural studies, global culture and politics, arts and humanities, social sciences and area studies.